PGDM in Marketing - Career Scope

Why to choose PGDM in marketing for your Post Graduate education

PGDM in marketing

Marketing has become an essential part of every organization. It is one of the important aspects that keeps companies in the limelight. It comes as no surprise that businesses are constantly on the lookout for talented marketing professionals.

A PGDM course is a feasible option for graduates who wish to study this subject. It will offer students practical expertise, flexibility, and a business perspective, which can boost their career to great heights.

Career Opportunities after PGDM in Marketing

PGDM in Marketing offers you numerous career opportunities. There are various avenues for a  marketing student, which they may might not be aware of. An Individual may choose from a plethora of job opportunities available to him. Here are some job opportunities for a Marketing graduate:

Sales Manager

A sales manager performs a large number of tasks like appoint distributors, decide the targets and objectives for the sales staff or study the competitors. As a sales manager, you need to have the regional language of your workplace and control over English and good communication skills.

Brand Manager

Brand promotions and building is one of the most essential facets of marketing. A new manager is accountable for activities like promotions, advertising, media participation, display the brand at target location, etc.. This is a really dynamic field unlike, sales, that is hectic and monotonous. It is a brand supervisor’s responsibility to create a positive picture of the product among the viewers. Being a brand supervisor permit your creative juices to flow and will keep you on your feet.

Public Relations Manager

Basically, public relation means managing the data between public and the organization. A public relations supervisor has to protect and improve the standing of the business through media. He or she has to examine the organization’s history and culture, and spread a message about it among the people. A PR manager has to often juggle involving multiple projects. The job involves a lot of travelling too. Nonetheless, you can’t ignore the pay and perks that it has to offer.

Market Research Analyst

A market research analyst can work in retail, media, entertainment, FMCG, etc.. One has to examine market situation and patterns as well as operate as per the ongoing trends. You have to design study methodologies and surveys to gather information.

If you have an analytical mindset and are interested in research, then this is suitable for you.

Digital Marketing

Digital marketing is the latest career option for students with Post Graduate Diploma in Marketing Management. It has the same purpose as that of conventional advertising, no matter how the approach is modernized. There are diverse things which come under digital marketing such as Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing, Web content writing and so on. It works for both B2B and B2C. Digital marketing is acceptable for people that are inclined. With the technology advancement advertising is creating a lot of buzz in the advertising industry.

NDIM is one of the Top PGDM colleges in Delhi which provide specialization courses in Marketing,Finance,Human Resource Management,Operations Management, Information Technology. It also provide specializations in Media Marketing & Communication,International Business ,Advanced Business Analytics and Advanced Course in Digital Marketing.